Why would anyone ever cold plunge let alone once a week for a year?

In the first episode of Brandon Abides, Brandon shares the benefits of cold plunging and what his family thinks after cold plunging in the winters on Nantucket each week.

Brandon Jellison is a health and wellness expert who lives on Nantucket and operates Lavender Farm Wellness, a wellness center dedicated to helping people optimize how their mind and body function.